Bjelin

BJELIN is a brand of the Välinge Innovation Group — a Swedish producer of innovative flooring based in Viken, Sweden. In 2020, BJELIN launched its first densified wood flooring. The patented Woodura® and 5G® technologies are already proven, and the Viken site is considered one of the most advanced R&D centers in the world for engineered wood flooring technology, both solid and wood powder-based. An ecological, smart, and efficient way to manufacture a genuine wood flooring truly infused with innovation. The Swedish company has created a product that disrupts the solid wood flooring market. Relying on a selection of technologies developed by its sister company, Välinge Innovation, densified wood floors combine the touch and unique beauty of real wood with the durability and functionality that are usually lacking. Easy to install, water-resistant, incredibly impact-resistant, available in modern sizes from S to XXL, and budget-friendly as well as environmentally friendly — it’s a genuine wood floor, admirably made. A more sustainable solution. The patented Woodura® surface treatment allows for fewer trees to be used to produce more flooring. Indeed, by using sliced wood rather than sawn wood, as is the case with traditional solid or engineered floors, Woodura® enables the production of ten times more flooring with the same amount of wood. The raw material comes from responsibly managed forests in Croatia where the wood is processed locally. An eco-responsible way to produce that preserves the forest for future generations. The magic of this technology lies in the different layers. The patented Woodura® surface treatment is based on the fusion of a thin sheet of wood with a Compositek™ core through a powder blend layer. The powder blend perfectly fills the natural pores of the wood and enhances its appearance. Woodura Planks 3.0 are 100% wood, without glue.